Gathering Content: How To Avoid the Content Problems that Derail Projects

In this session we'll look at the content problems that can plague a project in the context of showing how the content workflow can be structured to avoid these problems.  

For digital agencies with multiple clients and aggressive delivery schedules, placing an emphasis on content early in the process and running the content collection, creation, entry, editing, approval and deployment workflow in parallel with design and custom site development activities is essential to avoiding the schedule slippage and inefficiencies caused by late or incomplete content.  Faced with an important client's request for a not-so-micro content-rich microsite with an impossible "must have by" deadline, we created a parallel content workflow (leveraging the Drupal GatherContent module) that allowed us to successfully deliver on schedule.   We will use this experience as a case study during this session.