MailChimp & Drupal, the Anatomy of a Successful Partnership
When I first wrote the MailChimp module back in 2007, I had no idea what it takes to maintain any open source contrbution, not to mention a popular module used by tens of thousands of websites. All I knew was that I needed to integrate an email marketing platform into a side venture of mine built on Drupal and that, even back then, MailChimp was easily the best option due to their innovative feature set and robust API. Soon enough, the module had hundreds of users and my side project was, well, not going anywhere. I didn't have time to give the community the support it needed and reached out to MailChimp to see if they were willing to support the module.
To their ever lasting credit, they saw the opportunity immediately and together we have grown the MailChimp Drupal module into a model of third party integration being used by over 21,000 websites. MailChimp's sibling transactional service Mandrill sports an additional 5000 users.
This session will cover the evolution of MailChimp's support for Drupal, the basics of how the integration works, and hint at what's to come for Drupal 8.