Making Content Strategic before “Content Strategy” Happens

Making Content Strategic before “Content Strategy” Happens

Clients tap Drupal shops for our design expertise and technical virtuosity, but rarely for what a website often needs: messages that drive action. Clients may never provide these, and so even when we attempt to strategically convey their content, we end up with ineffective (but beautiful) websites that prize form over content.

Using tools from marketing and advertising, Kalamuna creative director + strategist Shannon O’Malley will show you how to build the bridge between strategic message generation and content strategy for the web: creating meaning before creating the plan convey it. Learn about positioning and messaging, competitive research, and using strategic messages to shape information architecture.