Personalization and Drupal: An Inside View to the World's Biggest Brands

Abstract:

In today's age of the customer, a more technical approach is emerging. Teams are increasingly using personalization software, recommendation engines, and data management technology in conjunction with Drupal to better connect with their customers. The selection and integration of best technologies from over 1,800 available products is critical to reaching a well-informed, tech-savvy, and empowered audience.
Join this session to hear from a panel of digital pioneers from Pfizer, Interscope Records, and Time, Inc. as they share best practices for creating personalized digital experiences with Drupal.

Panelists:

• Erynn Peterson, SVP Audience Products and Editorial Tools, Time, Inc. (DrupalCon Austin 2014 Keynote Speaker)
• Lee Hammond, Head of Digital, Interscope Records
• Michael Lamb, Director, Marketing Technology Strategy, Pfizer
• David Mennie, Senior Director, Personalization, Acquia