SEO Awesomeness for Drupal Sites
SEO (Search Engine Optimization) is a critical part of running a successful website and involves a lot more than simply updating some page titles and meta descriptions. Yet despite the importance of good SEO, many sites go live without essential SEO configurations. Additionally, out-of-the-box Drupal sites typically do not provide all of the tools and configuration options needed to implement SEO best practices.
In this session, we'll review SEO best practices relative to Drupal development. We'll demonstrate how you can improve your SEO with some relatively simple changes to your content, configuration, and templates. We'll also review a number of specific techniques and contributed modules that you can use to improve the way search engines see your site.
- Understanding Meta Tags (and which ones are important)
- How to include Meta Tag content in a publishing workflow
- Increase the shareability of your content with Open Graph and Twitter Card tags
- Leverage rich snippets in search engine results through structured data markup andand schema.org
- Tips for using Google Webmaster Tools and Bing Webmaster Tools
- Tips for configuring Drupal menus, breadcrumbs, and URL paths
- Canonical URLs and search engine-friendly redirects
- XML Sitemap and robots.txt configurations
- Recommended contributed modules
- Recommended analysis and testing tools
- SEO Considerations for Drupal 8
Note: This session was originally presented at DrupalCamp New Jersey 2015 and has since been updated and expanded.
About the Speaker
Dave Sawyer is a Solutions Architect at Blink Reaction – a Diamond sponsor of DrupalCon LA. He has 15 years experience in web development and specializes in architecting multi-site solutions and publishing workflows. Dave is an Acquia Certified Developer and a proud member of the Drupal Association. He has given talks at numerous Drupal conferences and camps including DrupalCon Austin, Drupaldelphia, DrupalCamp New Jersey, NYC Camp, and New England Drupal Camp (NEWDCamp). Previously, Dave has worked as a consultant and developer for Adobe Systems, Bloomsbury Publishing, and The Vineyard Gazette. You can follow him on Twitter at @cmsdave.