Thinking big picture; the vernacular for today’s buyer


Software buying is no longer limited to the IT department. Today it’s common for Marketing, Sales, HR, and even accounting to lead the charge in selecting and implementing app solutions. What's more, they care little about config screens, fancy buttons, or what version of PHP you are using; they have a problem to solve and they need to understand (quickly) how to solve it. In Thinking Big Picture, I’ll describe how to better engage your prospects, tell your story, and leave buyers with confidence in your ability to deliver. You’ll walk away with strategies for better positioning your product and executing on key big picture strategies -- without a huge pre-sales team.

Session Track

Business and Strategy

Experience Level


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