Nonprofit Summit

DrupalCon Nashville 2018 Nonprofit Summit

Date: Monday, April 9th
Time: 9:00am-5:00pm (Coffee breaks and lunch included)
Cost: $199 advanced | $250 on-site

Register Now

Join us for an interactive day of learning and networking with nonprofit leaders and Drupal experts. The summit will feature focused breakout sessions on a variety of topics that will leverage the expertise in the room. We’ll share practical advice and get into hands-on problem solving to help address your toughest website challenges. You’ll leave feeling energized and ready to apply what you learned!
If you'd like to let us know what you want out of the summit, take our survey:

Questions? Feel free to ping summit co-organizers Molly Byrnes of Phase2Johanna Bates of DevCollaborative, and Anne Stefanyk of Kanopi Studios.

Summit Agenda

8:30 a.m.  - 9:00 a.m. - Registration & breakfast


9:00 a.m. - 9:15 a.m. - Introduction & welcome


9:15 a.m. - 9:30 a.m - Icebreaker

A chance to connect with fellow nonprofit leaders


9:30 a.m. - 10:15 a.m. - Panel - Stakeholder Management Strategies in Nonprofit Digital Space

Managing Stakeholders is a critical part of a successful web project and nonprofits have lots of diverse stakeholder groups from Board Members to Donors and Program beneficiaries. Let’s talk about how to wrangle different opinions and get everyone aligned at the beginning and during the lifecycle of a digital project.

  • Panel Participants:
    • Eileen Webb, Strategist at webmeadow
    • Candice Stennett, Marketing Director of
    • Andrew Hanson-Dvoracek, Front-End Developer at the New England Historic Genealogical Society
    • Moderated by Molly Byrnes of Phase2


10:15 a.m. - 10:25 a.m. - Coffee break


10:25 a.m. - 11:10 a.m. - Breakout & sponsor sessions

  • Breakouts:
    • Accessibility - Rachel Olivero - National Federation of the Blind - This breakout will provide an opportunity to discuss how we, as nonprofit technologists, can make our web content more accessible to people with disabilities. It's not as hard as you might think.
    • Organizational planning for Drupal 8 - Jess Snyder, WETA - Thinking about moving your organization website to Drupal 8? Let’s get our thoughts and fears out there and start brainstorming how to approach it!
    • Stakeholder Management -  Morning panelists Candice, Eileen, & Andrew continue the conversation from the Stakeholder Management Strategies in Nonprofit Digital Space Panel


  • Case study - Bene: A beautiful website on a budget, Gabe Carleton-Barnes, ThinkShout

    Agencies often struggle to serve smaller grassroots organizations while also working with leading national organizations like The Southern Poverty Law Center and the Humane Society of the United States. Our solution to this challenge is Bene, a Drupal distribution geared towards nonprofits based on our years of experience designing user experiences that increase engagement and building tools to power them. We'll explore how to build a compelling and successful web presence, for everything from store telling to fundraising, all within the boundaries of a templated approach. Bene offers nonprofits a low cost website tailored to their needs, and built on a platform that can grow alongside them. In this session we’ll explore the philosophy behind this approach, the process, and some successful case studies. Topics to include:

    • Creating a flexible system that serves a range of needs.
    • Effectively using CTA’s.
    • Exploring best practices for imagery, and solutions for when there is none.
    • Leveraging open source solutions.
    • Third party integrations.


11:15 a.m. - 12:00p.m. - Breakout & sponsor sessions

  • Breakouts:
    • Designing Site Architecture With Real Humans in Mind - Valerie Neumark Rootid - We will discuss best practices as well as audience driven techniques to create more effective and engaging user experiences.
    • Getting started with Drupal - Alanna Burke from Chromatic - Whether you're totally new to Drupal or you've dabbled, we'll go over the basics, from blocks & views to content types, modules, & themes.
    • Drupal 8 Best Practices - Mike Gifford - This will be a discussion about best practices for the implementation of Drupal 8. This isn’t an introductory session, but a breakout group for nonprofits to discuss best practices they are planning or have implemented as they move to Drupal 8.


  • Case study - Integrating Drupal and Salesforce for Every Budget, Marcus Iannozzi, Message Agency

    Drupal is a powerful tool on its own, but when it's paired with a robust contact relationship management (CRM) solution like Salesforce, it can have an exponential impact on how an organization tracks users, transactions, and interaction.  It doesn’t always have to be a complicated or expensive endeavor, either, and no one approach is the right solution for everyone or every case. There are a range of strategies for integrating Drupal and Salesforce—from self-service web-to-lead forms, to bidirectional synchronization through the Salesforce Suite, to web services, to third-party platforms.  Message Agency is the developer of the Salesforce Suite for D8, the modules that integrate Drupal and Salesforce. In this session, we will help you think through a strategy that helps you decide what works best for your purpose and budget, whether it’s DIY or requires a developer, and highlight some examples.


12:00 p.m - 12:15 p.m. - Morning recap


12:15 p.m. - 1:15 p.m. -  Lunch & table conversations


1:15 p.m. - 1:25 p.m. - Overview of afternoon


1:25 p.m. - 2:10 p.m. -  Breakout & sponsor sessions

  • Breakouts:
    • Development strategies - Jeff Eaton, Lullabot - Building a digital roadmap for your organization requires talent, planning, and resources. Learn real-world Drupal 8 lessons hear from others who’ve executed successful nonprofit projects at this roundtable discussion.
    • Fundraising Strategies - Brenna Foster, Senior Strategist at Blue State Digital - We will discuss fundraising strategies focusing on what works in the digital space.  
    • RFP Strategies - Anne Stefanyk, Kanopi Studios - We will discuss the strategic thinking that should go into the RFP process as well as a few do’s and don'ts that will set you and your partners up for success from the start.


  • Case study - Humans Rights Watch, Christine Coughlan and Joel Steidl, Aten

    Human Rights Watch defends the rights of people everywhere. Established in 1978, its in-depth reports and analysis have long been an essential resource for journalists, policymakers and activists worldwide. Starting in 2014, Human Rights Watch sought to overhaul its flagship web presence, The new site launched in the summer of 2015 and since that time, the team at HRW has taken a “product over project” approach to their website – embracing regular, iterative deployments and continuous improvement. Please join Christine Coughlan, Aten’s Director of Digital Strategy, and Joel Steidl, Aten’s Director of Engineering, as they walk through how HRW has leveraged a long-term partnership with Aten to build a platform that shares their impartial reporting and targeted advocacy in the human rights space. Aten has been a partner with them since the beginning of the initial Drupal migration and in this case study we will discuss:

    • Human Rights Watch, the organization
    • Highlights from the 2014 redesign
    • The World Report redesign in 2016
    • How HRW entered the digital activism space with a campaigns feature
    • How HRW is leveraging Storify’s shutdown into an initial investment in Drupal 8


2:15 p.m. - 3:00 p.m. - Breakout & sponsor sessions

  • Breakouts:
    • Content Strategy - Amber Young, Kanopi Studios - We will discuss best practices, tips and tricks to ensure that your content is on time and on target throughout the project lifecycle.
    • CRM integrations - Brandy Reppy - Memorial Sloan Kettering - We will discuss strategies for managing CRM and web platform integrations for the organizational planning standpoint.
    • Hosting & Security - Erik Mathy from Pantheon, formerly of Techsoup Global and Mike Gifford from OpenConcept. - Learn about best practices of securely hosting your nonprofit site from industry leaders. We will walk through some of the challenges so come with your questions learn what you can do to keep your site both stable and secure.
    • The Drupal Help Desk Session - This breakout session is basically free help for your website, staffed with volunteer Drupal users, designers, and developers who are offering their experience and expertise to help you. What might they be able to help you with? 


3:00 p.m. -  3:15 p.m. Coffee break


3:15 p.m. - 3:30 p.m. - Afternoon recap


3:30 p.m.  - 4:30 p.m.  - Workshop activities


Visual StoryTelling

This workshop will be a highly collaborative and interactive experience where we explore ways to use visual thinking to create compelling stories and visual narratives that illustrate bringing through our missions and work in new ways.


4:30 - 5:00 - Close/Finish the day


5:00 - Everyone heads to Opening Reception!


Event Information

Date: Monday, April 9th
Time: 9:00am-5:00pm (Coffee breaks and lunch included)
Cost: $199 advanced | $250 on-site

Register Now






Lunch Sponsor




Feel free to ping summit co-organizers Molly Byrnes of Phase2Johanna Bates of DevCollaborative, and Anne Stefanyk of Kanopi Studios.

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