Beyond Websites: the Digital Experience Platform

For the last 20 years, organizations from all industries and sizes have focused their attention on building the perfect website (usually led by IT and powered of course by the perfect CMS). The Drupal community was built up and supported by these ambitions. But a new landscape has emerged. Simply building websites is no longer sufficient for any leading business or organization to provide a complete, compelling, and modern digital customer experience.

Organizations who want to succeed today have no choice but to to think beyond websites towards creating robust digital experience platforms (DXPs); funded by Marketing, driven by knowledge of the customer journey, and powered by the explosion of non-browser channels and the new ecosystems of SaaS, Martech, and Microservices.

This new landscape brings with it the ability to monitor, analyze and control the customer journey which the Marketing department expects. But it also raises many questions about the right way to go about creating this hybrid solution. And it also requires a broad omnichannel technology understanding, robust UX aptitude, and the capabilities to select, customize, and integrate from a dizzying number of different systems that must be woven into the customer experience.

This talk will make sense of the madness, detail why Drupal is the perfect core platform for these digital experience integrations, what to keep in mind when selling to a marketing buyer, and clarify the path  to a modern digital experience.

This session will cover:

• Why  digital experience platforms (DXP) are a new business imperative.

• How marketing is changing the requirements and needs for digital experiences.

• What are the major components of a modern DXP?

• Where does Drupal fit?

• Which channels do organizations need to be thinking about serving?

• What are the change management considerations for agencies and organizations?

• What are the ROI considerations for a DXP?

• Real life examples of organizations who have created DXPs using Drupal.