De-jquerying: Old School Decoupled Meets New School Components in Estee Lauder’s Global Platform

Learn how Estee Lauder Online successfully uses Drupal to power the frontend of 500+ sites globally for 18 beauty brands.

• How we support extremely complex frontend requirements of prestige beauty brands (Drupal 7, "Template Field" module as an early form of decoupled Drupal)

• How we support regional variations for global markets (code inheritance hierarchy, configurability)

• How we are incorporating React & empowering CMS users to manage content in decoupled React components (melding of Drupal 7 & template field with new React frontend)

• Key challenges: frontend complexity, global scale, tight deadlines

• Key learnings: consolidation of code, configurability, training & code review, staying current with evolving technology

• Roadmap: React global rollout, considerations of decoupled frontends

What level of knowledge should attendees have before walking into your session:

• Beginner

What will your session accomplish and what will attendees walk away having learned:

• Attendees will learn how flexible Drupal can be for extremely large scale, complex, high quality, global frontend implementations

• Attendees will learn how a large enterprise can incorporate modern frontend technologies into a massive existing Drupal platform