Building Empathy in the Enterprise

When designers talk and write about “designing with empathy,” all too often they focus on creating something entirely new. How do you observe and listen to people in order to find a problem they didn’t know they had? How do you use those insights to create a new business, or develop a new product? 

• The differences between creating new things and building on top of existing infrastructure, and what they mean for UX Designers
• The role of the authoring experience in creating a successful experience for users;
• How to help high-ranking stakeholders understand the needs of people “on the ground;"
• The importance of measuring and benchmarking UX to gain the buy-in needed to support a user-centric culture;
• How to create and take advantage of research and empathy-building opportunities within your organization.

• work in-house on large, complex projects that involve multiple stakeholder groups and competing priorities; 
• get frustrated that features get pushed through because a VP wants it, not because they create a better experience for their users;
• want to create a culture of empathy within your team, not just for the end users of the things you create, but for the people who have to maintain them day to day.