Building Your Shop's Content Strategy Practice
eaton
Content Strategy! It's hot, it's hip, and all the popular agencies are talking about it! In the real world, though, integrating a new service into your shop's offerings can be a tough slog. In this session, Lullabot's Digital Strategist Jeff Eaton explains how the company:
- Integrated strategy work into its development projects
- Improved its deliverables to bridge the designer-developer gap
- Used the new service to increase the value of work it was already doing
- Avoided over-promising as its team explored new techniques
- …And continues to evolve its strategy practice