Creating an omni-channel content experience with Drupal at its core

xcf33
ygerasimov

 

Often today user's experience with a brand starts and ends through digital communication channels. This session will discuss a holistic view of placing Drupal at the center of a brands omni-channel content experience. We will examine: 

  • Typical brand's digital communication channels today (i.e):
    • Web
    • Mobile
    • Email
    • Social media 
    • SMS/Voip
  • How to use Drupal to manage and provide a consistent content experience across these channels. Additionally, we will look at managing content experiences in new emerging channels such as:
    • Connected devices
    • Location based. (i.e. Beacons)

Session participants will be able to identify channels relevant to their organizations and plan for high level strategy on utilizing Drupal to manage those experiences.

Session Track

Horizons

Experience Level

Beginner

Drupal Version