Design for Repeat Users

Food, water, shelter and your product. How often is your digital product used just once? Rarely, right? Instead we create products that capture a user’s attention from the start and then work to form habits around the product. By asking the right questions, designing with the user’s motivation in mind, creating a simple product and rewarding your customers, you can hook your visitors and design a system to create a routine for your users. 

When we engage with a client on a web project, we design for the user. Therefore, we start all projects with a detailed analysis of key audience groups. Through these exercises we start to understand what motivates the user and learn how to target our product to their emotions. Understanding the emotional impact your product can have on the user allows you to focus external triggers to their preferences. However, it’s not reasonable to only use external triggers to grab your user’s attention. Instead, we look at how these triggers can transform into internal triggers based on their emotions.

In addition to looking at triggers, we use previous experiences, UX best practices and iterative testing to create engaging and simple products. We’re constantly asking the question of “How can we simplify the experience to get the user’s goals accomplished?” By implementing variable rewards and showing the value of the product to our users, we can create a system that entices our users to return at a later date.  

Throughout this presentation you’ll:

• Be presented with case studies for each step of the process.
• Discover tools and exercises you can use to better understand your key audience groups.
• Learn how you can simplify your digital product or website with iterative planning and developing. 
• Understand how a heuristic evaluation can improve the usability of your product or website. 
• Learn how to create a reward system that users find attractive. 

You will be able to leverage any existing knowledge you have; however, a basic understanding of user experience best practices is recommended.