DevOps for Marketing: Containers, New Relic, and KPIs

Just as DevOps has driven cultural and organizational change toward increased productivity and innovation in IT and Development, so too has Marketing Engineering within Marketing. Driven externally by a rapidly expanding marketing technology landscape and internally by constrained development and operational resources, marketing teams are enlisting their own developers to automate, integrate, analyze, and continuously deliver systems toward ever loftier marketing goals.

In this talk, Eric Peterson and Josh dive into the new marketing stack: how technologies like containers and tools like New Relic, Pantheon, and Tableau enable a new breed of deeply technical marketer to scale programs and hit KPIs, while freeing Dev and IT to focus on their core initiatives.