Discovery: how engagement and UX research chart the course to success

Andrew_Mallis

Content Management System: the name stakes a bold claim. Can an organization inject all its content into a magic internet box and see it come out the other side organized and pretty?

Before we jump into data models and databases, we engage in Discovery. Planning and strategy are required to answer the really big problems that will define a projects' success. Discovery isn't requirements gathering. It is one of many periods of structured conversation on common ground with stakeholders whose outcomes seek to help realize the project.

In this talk we will think about how Agencies and Clients can augment one another's strengths to DELIVER VALUE to the User. We'll audit the tools at our disposal in Discovery, and case-study how to select the right one(s) for the job.

We will talk process.
There will be philosophizing.
There will be (some) humor.

Here are the buzzwords you are looking for:

  • agile
  • RFPs, briefs, proposals
  • workshops
  • analytics
  • user stories
  • personas
  • content strategy
  • documentation
  • prototypes
  • user testing
  • UX
  • IA
  • style tiles
  • compliance
  • design artifacts

This whirlwind tour will help developers will gain more understanding and appreciation for the project lifecyle. UX practicioners will raise their stylus in solidarity. New project stakeholders understand the terminoligy and value of Discovery, and recognize how to make their websites go from good to great.

Register NOW

Session Track

Business

Experience Level

Beginner

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