Drupal SEO Basics: A Drupaler's Guide to the SEO Galaxy

In case you've been living in a cave (or maybe a Vogon ship's cabin) the last few years, SEO stands for "Search Engine Optimization." Improving your website's SEO can translate into more visitors, better conversions, more sales, etc. This is why people care about it and why you should, too.

When properly configured, Drupal is a very SEO-friendly web framework. The trick is to know which Drupal SEO modules you need to install and how to optimally configure them.

This session will go over the standard modules used for better search engine optimization in Drupal 7 and 8 including:

• SEO Checklist
• Path & Pathauto
• Page Title
• Metatags
• Redirect
• Globalredirect
• Site Verify
• XML Sitemap

Don't know what SEO is? Don't panic! We'll cover that too.

Intended Audience

Anyone building or managing Drupal sites should understand Search Engine Optimization basics. You will walk away with knowledge of the Drupal's foundational SEO modules so you can move on to building an SEO-friendly website.

Skill Levels

This session is suitable for beginners and intermediates. If you are an expert, don't forget to send your favorite SEO module, tip, or horror story to @hook42inc on Twitter.

About the Speakers

Aimee has been in the web world since the 90s working as a web architect and project manager dealing a variety of Enterprise content management systems. She has presented at DrupalCons, BADCamps, Stanford camps, SANDCamps, and other Drupal camps and user group meetings. Check out Aimee's drupal.org page and her Hook 42 team page for more info.

Kristen has been working with Drupal since 2004 as a developer and architect, specializing in multilingual, migrations, and SEO. She has presented at DrupalCons, BADCamps, Stanford camps, and other Drupal camps and user group meetings. Check out Kristen's drupal.org page and her Hook 42 team page for more info.

A similar talk was given at BADCamp 2009 (Kristen Pol & Jen Lampton), DrupalCon SF Unconference 2010 (Kristen Pol), BADCamp 2010 (Kristen Pol), BADCamp 2012 (Kristen Pol & Aimee Degnan), BADCamp 2014 (Aimee Degnan & Kristen Pol), and BADCamp 2015 (Aimee Degnan) as well as more informally at local Drupal user group meetings.