Growth Hacking your Drupal Website

In the age of data on every corner, 63% of marketers still optimize sites based on intuition and best practices. Growth Hackers do the exact opposite. They make metrics-driven decisions based on hard data. They experiment and try untraditional ways to capture audiences. They’re a new kind of marketer that combines creativity and analytics, and they are getting results.

In this session, we will give real-world experience and incorporate practical ways to implement these tactics, We will also share some of our own “secret sauce” that we leverage at Mediacurrent, highlighting several growth hacks leveraging content creation, marketing automation, CRM tools and Drupal. We’ll reflect on technical obstacles and solutions observed when clients are evaluating a service provider, desired features provided by contributed Drupal projects and customizations.

Topics covered will include:

• Content planning, creating and publishing

• Hyper targeting website visitors through progressive profiling, lead scoring and dynamic content

• Leveraging A/B testing and Multivariate testing to refine your messaging to prospects

• Campaign goal setting and analytics for real-time reporting

• Marketing Automation and CRM integration

This session will also consider technical hurdles, such as:

• Integrating marketing automation services with your Drupal website: Obstacles and solutions

• A review and comparison of current Drupal 7 marketing automation contributed projects

  • How to your integrated your lead forms with Drupal forms

  • Adding visitor tracking and event tracking to your website

• A review and comparison of current Drupal 8 marketing automation contributed projects

• Drupal 8 Pardot contributed module roadmap

Who should attend:

• Marketers

• Beginner to intermediate Drupal site administrators looking to use the GUI to integrate marketing automation services with their Drupal sites.

• Anyone who wants to work smarter, not harder to grow their company!

Shellie Hutchens is the Director of Marketing at Mediacurrent with 12 years of experience in Marketing Strategy and Client Services.
Shellie is an expert at demonstrating marketing’s value with the C-suite as a growth and revenue driver and not a cost on the books. Her specialty is developing cohesive marketing strategies that produce measurable, meaningful results including driving revenue, lead generation, increased brand preference and awareness. Her experience in Marketing Automation dates back to before “automation” was created.

She writes on this and other topics related to Marketing and Drupal and is a member of both the Atlanta Interactive Marketing Association (AiMA) and the International Association of Business Communicators (IABC).

Jason Want is a Senior Drupal Developer at Mediacurrent with 6 years of experience working with Drupal. He draws on his past experience as account and project manager, site builder, front and backend developers to understand a project’s inter-related components and the complete life cycle. During this time, Jason has participated with the Louisiana Drupal User Group community as a regular presenter at monthly meet-ups and co-organizer of Drupalcamp New Orleans.

In addition as serving as project technical leads, Jason focuses on supporting several marketing automation integration Drupal contributed projects: Silverpop Engage, Pardot, and Eloqua, Automate as well SalesForce Webform and Webform projects.