The Hitchhiker’s Guide to Product Management 101

We all have stories about how something was underspecified or how deadlines were blown but have a hard time figuring out how to do it better. What gets done and when it gets done are often so tightly related it’s hard to tell them apart.

In this talk, you’ll learn how product management separates the “what” from project management’s “when” and how you can deliver projects with fewer changes to work-in-progress and better throughput.

Key areas we’ll cover:

• Learning the difference between product management and project management
• Using uncertainty reduction as a tool when gathering requirements
• Making a project’s purpose and objectives your secret weapon
• How to Productize Part I:  Using personas and their goals and tasks
• How to Productize Part II:  Describing features and solutions for users
• Why story sizing is important to how you deliver
• Micro Case Study of a product at Pantheon

While this talk is perfect for those making the transition into project or product management, everyone will be able to walk away with a better understanding of how to leverage product management in their own roles.