Holistic SEO and Drupal

Holistic SEO is an approach to building websites in which content, marketing, technical SEO, performance, security, and user experience all come together to create a perfect page.  Concentrating on building a site that delivers great content and a great user experience has always a been a goal of mine, and is becoming easier and easier to do with Drupal.

For years, search engines and good SEOs have been telling webmasters that creating good content is better than focusing on SEO tricks.  With every update that Google brings, this becomes more and more relevant, as results move away from specific keyword focused results, to results more defined by user intent.  While there are many factors that are calculated by each search engine's algorithm to rank websites, we can empower our content creators to create our the best web pages possible.

This presentation will review best practices for a modern approach to content creation in Drupal using the Entity Reference, Inline Entity Form, Metatag, Panels, and Paragraphs modules.  We will also review optimizing HTML markup using Structured Data vocabularies like Schema.org and JSON-LD, and Performance and Design testing using online tools.

Attendees of this session should have general knowledge of Drupal site building, or project management, and will learn best practices for technical SEO using Drupal, and ideas on how to empower their users to create content moving forward.