Thinking Multilingual - Using Predictive Technology To Drive Language Translation Decisions

The decision to translate your website into multiple languages can be costly, but rewarding if done correctly.

Drupal 8 makes it vastly more simple from a technological standpoint to go multilingual. However each language that you translate your website into comes with additional content management overhead. This is further complicated by the fact that it is often difficult to prove return on investment prior to pursuing translation.

Let us introduce you to the predictive data analysis tools that can provide this metric. Lisa Spira of Ethnic Technologies and David Spira of Phase2 discuss these technologies in the context of analytics and web design to help you strategize language solutions that will engage and grow your audience.

Bring your questions; this will be an interactive session.

What you’ll learn:

• Why Drupal 8 is a great starting place for a multilingual website
• What your analytics can and cannot tell you about the language preferences of your audience
• How predictive data analysis can be used to study your audience and help you make multilingual decisions
• How to use all of this information to make a decision and sell your stakeholders on the direction