Too Many Audiences? How to Create User Personas for Improved UX
For agencies, companies or ecommerce companies alike, understanding who your target audience is and what motivates them to come to your site can be a difficult task. Designing your site based on a clear understanding of your users is key to conversions and optimal UX.
In this session, we will explore how to identify and define your website's top users by creating user personas for a website design or re-design that is UX focused.
What we will cover:
- Defining your company's target audiences
- Outlining your top user personas
- Applying your top user personas into your user experience
What you will takeaway:
- How to refine your target markets
- How to define your top 3 markets for your website
- Apply the top 3 targets to your website
About Anne:
Anne Stefanyk is Founder and CEO of Kanopi Studios, a North American website design and development company based on the West Coast specializing in Drupal, Wordpress and Ruby on Rails projects. Anne has been in the technology industry for over 11 years. Over the last six years growing Kanopi Studios, she has assembled an amazing team of developers, UX specialists, designers and project managers and built a large portfolio of diversified clients and projects. When it comes to development, we do it all. Design, Development, Strategy, Support!