Web Personalization for Drupal: Your Roadmap to Get Started
Web personalization allows content to be tailored to the interests of the visitor, resulting in increased engagement and higher conversion rates. Leading marketers agree that personalized content is essential to an effective digital marketing strategy, though planning and implementing a personalization solution can be complex or cost prohibitive.
In this session, we’ll introduce the basics of web personalization and demonstrate several simple ways to get started with web personalization on Drupal.
Specifically, we’ll cover:
- An overview of common personalization use cases
- A checklist of prerequisites for implementing personalization on a Drupal project
- How personalization for authenticated users differs from that of anonymous visitors
- Why Drupal is the best CMS to execute a personalization strategy
This session is for anyone interested in improving the effectiveness of their web platform with personalized content and is ideal for both technical and non-technical audiences. Presentation will include simple demonstrations with Drupal implementation details, contrib module tips, and various real-world examples.
Note: This proposal is based on a session that was previously presented at DrupalCamp New Jersey (January 2016) and New England Drupal Camp (October 2015). Session content has been updated and expanded.
About the Speakers
Dave Sawyer (cmsdave) is a Solutions Architect at FFW (formerly Blink Reaction). He is an Acquia Certified Developer and has 15 years experience in web development. Dave has given talks at numerous Drupal conferences including DrupalCon Austin, Drupaldelphia, NYC Camp, New England Drupal Camp, and DrupalCamp New Jersey. Previously, Dave has worked as a consultant and developer for Adobe Systems, Bloomsbury Publishing, and The Vineyard Gazette. You can follow him on Twitter at @cmsdave.
John Money (john.money) is a Senior Solutions Architect at Acquia where he works with agency and development partners to help pitch and demo Drupal to enterprise clients. He has been a member of the Drupal community since 2006, contributing over a dozen projects on drupal.org. You can follow him on Twitter at @john_money.