Building Frictionless Customer Journeys with Drupal, Mautic and Unomi

Building Frictionless Customer Journeys with Drupal, Mautic and Unomi

Every company can make a difference with it’s customer experience. How do you get to a frictionless customer journey? Customers don’t think in funnels and channels… so why should you?

When you start building visitor profiles from the first click on your website, there is a massive amount of data providing new insights you can use to drive lead nurturing and customer intimacy.

In this session I will share my personal experience as CMO in building omnichannel personalized journeys from a first time visitor to Brand Ambassador for Dropsolid using only Open Source technology.

The session covers our challenges, approach, newly gained insights, organizational impact & results. It will give a Marketer Deep Dive into Drupal Personalization, Unomi and Mautic Marketing Automation.

#marketingautomation #personalization #opensource #dxp #customerdata

*Session Materials*