Marketing automation and Drupal - tracking without the evil

Mautic is a free, open source marketing automation tool based on Symfony, just like Drupal.

By self-hosting Mautic, instead of using a SaaS platform like Eloqua or Marketo, you can retain control of your data and steer your governance while still engaging in advanced user behaviour tracking and marketing automation. And because it is free, open source software, you can write your own integrations and plugins to bend it towards your organisation, rather than bending your organisation to fit a product.

This session talks about what's involved in setting up Mautic, linking it to a Drupal website, managing GDPR and data privacy requirements and configuring and using Mautic itself. It is intended to show you how to take the first steps towards operating an honest and open user tracking system while automating your digital marketing activities, without "being evil" - accidentally or otherwise - with your contact data.

*Session Materials*