Smart Paragraphs - A Personalisation Engine for Nestlé

Ashley Hazle, Lara Fernandes

Smart Paragraphs - A Personalisation Engine for Nestlé

In an age where content is king; ensuring site content cuts through to its intended audience, is sticky, drives deeper engagement and value is critical.

We worked with our client, Nestlé Waters, to conceptualize a module that will personalize content display based on data triggers. In partnering further with the global Nestlé WebCMS team, we identified a broader need in the community to extend the module ecosystem by creating a smart paragraphs option that complements existing block and segment modules.

In this session, we will explore how the needs of Neslté Waters globally helped extend the wider Nestlé web experience strategy, and show you the journey from ideation through to Drupal contribution... and the results so far.

*Session Materials*

When & Where

Tuesday, 8 December, 2020 - 12:30 to 12:50
Barcelona room