Value Mapping: Communicating the Benefits of What You Do.

Clarify and enhance your organization’s understanding of what your product is, what it does, and build consensus around what value it delivers. We will show you how to collaborate and build what we call a Value Map for your product or service.

The result is a set of agreed-upon language that everyone across all roles and departments can use to describe, position, write, and talk about your work consistently. It provides a single, sane, maintainable source of truth to use when creating all kinds of assets: sales, marketing, tech roadmaps, hiring materials, and more.

The Value Map helps developers and technical roles see and understand the connection between their work, down in the details of technical implementation, as part of delivering value to your clients and their respective missions. It helps sales and marketing departments communicate confidently, knowing that their big gestures and rhetoric are backed up by technical reality.

Use the Value Map to

- Build your communication and marketing strategy and marketing campaigns
- Create content and communications materials
- Inform your technical feature roadmap, priorities, and planning
- Build a competitive matrix with your competition
- Plan site and information architecture
- And more …

*Session Materials*