Your first steps to a successful content strategy (workshop)

Every web project needs a content strategy with clear goals, a great UX/design, and a thoughtfully modeled information architecture that is implemented in a CMS system.

Above tasks are done by different people: Content strategists, analytics experts, UX- and graphic designers, accessibility experts, solution architects, and software developers.

The challenge is to create a mutual understanding of all stakeholders and an easy to understand workflow for people to collaborate.

At our company we have developed an intuitive model for the workflow that we apply in all web projects.

Our model has 10 steps:
1. Define business goals
2. Create a content strategy
3. Segment website user audience
4. Plan user journeys and content personalisation
5. Create UX and site structure
6. Create Design and Frontend
7. Create Backend (CMS)
8. Create content
9. Setup tracking
10. Run monthly analysis on websites

Each step is very important for the success of the project. In this workshop I will walk through steps 1-4 and give real examples and share templates that you can use in your next project.

This workshop is intended for everyone that is interested in learning about how to create and apply a content strategy for a web project.

*Session Materials*