10 learnings from building a global brand platform

Mentos is a world wide brand with products available in more than 130 countries. For brands of this size it is becoming more and more a challenge to keep in pace with a rapidly changing (digital) world. Also, Mentos foresees ecommerce challenges in the future, as consumers increasingly shop for their groceries online. In order to be more agile and able to adapt to changes in consumer behaviour, Mentos asked Burst to develop a world wide brand platform. This platform had to ensure a universal look and feel for all international brand websites while giving local marketeers as much freedom as possible (think global, act local). As the first step in their digital globalisation strategy, the platform should be expanded with ecommerce features in the near future.

This track will cover lessons learned from developing the platform. How do you sell a platform like this to a multinational? What are technical challenges that needed to be solver? How do you onboard individual countries and markets? How do you set-up global Drupal support?

The slides are not finished yet, but we will cover list of learnings. 

Case video: https://vimeo.com/153384846
Example website, all built on 1 single Drupal core:

• http://www.mentos.com.cn/ 
• http://us.mentos.com/
• http://mentos.de/
• http://www.mentos.com.br/
• http://www.mentosarabia.com/
• http://www.mentosindia.com/
• http://www.mentos.co.il/
• http://www.mentos.co.uk/
• http://mentos.fr/
• http://www.mentos.it/
• http://www.mentos.com.tr/