Building E-Commerce Content Marketing Site for BIKINI.COM

amourow

I want to share our experience building a fashion content marketgin site, Bikini.com, and integrating Shopify as the e-commerce platform. Bikini.com is a luxury beach lifestyle website featuring an online designer boutique and an editorial platform highlighting articles on fashion, beauty, health, travel and more.

There are lots of articles everyday we want to share them, publish them, incorporate them into buyers journey, make them more interactive and engaging. We also utilize marketing tools to keep customers updated and reward them for their loyalty. When building the site, it's very important to bring the customer seamless experience surfing between the online shop and the content site.

In this session, we'll look at how we achieve the following things with Drupal.

  • Decoupling Drupal for multiple purposes
  • Managing and auditing social content before display on site
  • Making Drupal a private Shopify App for automation tasks
  • Seamless UX integration between instances
  • EDM marketing integration
  • etc.

Register NOW

Session Track

Business

Experience Level

Beginner

Drupal Version