Drupal SEO Basics: A Drupaler's Guide to the SEO Galaxy

In case you've been living in a cave (or maybe a Vogon ship's cabin), SEO stands for "Search Engine Optimization." Improving your website's SEO can translate into more visitors, better conversions, more sales, etc. This is why people care about it and why you should, too.

When properly configured, Drupal is a very SEO-friendly web framework. The trick is to know which Drupal SEO modules you need to install and how to optimally configure them.

This session will go over the standard modules used for better search engine optimization in Drupal 7 and 8 including:

• SEO Checklist
• Path & Pathauto
• Page Title
• Metatags
• Redirect
• Globalredirect
• Site Verify
• XML Sitemap

Beyond Drupal, we will also touch upon some of the more important SEO best practices for your site content.

Don't know what SEO is? Don't panic! We'll cover that too.

Anyone building or managing Drupal sites should understand Search Engine Optimization basics. You will walk away with knowledge of Drupal's foundational SEO modules so you can move on to building an SEO-friendly website.

This session is suitable for beginners and intermediates. If you are an expert, don't forget to send your favorite SEO module, tip, or horror story to @kristen_pol on Twitter.

Kristen has been working with Drupal since 2004 as a developer and architect, specializing in multilingual, migrations, and SEO. She has presented at DrupalCons, BADCamps, Stanford camps, and other Drupal camps and user group meetings. Check out Kristen's drupal.org page and her Hook 42 team page for more info.

A similar talk was given at BADCamp 2009 (Kristen Pol & Jen Lampton), DrupalCon SF Unconference 2010 (Kristen Pol), BADCamp 2010 (Kristen Pol), BADCamp 2012 (Kristen Pol & Aimee Degnan), BADCamp 2014 (Aimee Degnan & Kristen Pol), BADCamp 2015 (Aimee Degnan), and Drupal North (Kristin (K2) Bradham & Lindsay Gaudinier) as well as more informally at various local Drupal user group meetings.