Friction in design - Let’s make users think!

For many years, the field of web design has persistently pursued the art of reducing friction. Following Steve Krug’s phrase “Don’t make me think”, designers and usability experts have sworn to believe that a frictionless user experience equals good design. But is it really so bad to make users think? To make them aware of what action they are about to complete? Whether they are transferring money to a friend from their smartphone app or ordering a new pair of sneakers.

This talk will touch upon the topic of why friction in design is not always a bad thing. Why we should start designing more with motivation and engagement in mind - not just usability. How friction can disrupt users' flow in a positive way and draw the attention to what users are actually doing - and which effect our digital products have on their lives. In other words - force them to think. Whenever necessary and suitable of course.

Our talk will also dig deeper into how we should handle this creative process as designers. How can we convince clients that friction and temporary chaos can actually bring moments of joy, motivation and direct meaning to their digital products? How should we - as designers - handle this clash between the rational and functional aspects versus the aesthetic and engaging aspects?

Our talk is for everybody interested in front end and ux design at every levels. Attendees should come by our talk if they want something to think about - and if they want tools on how to make better user experiences.