Growth strategies for Drupal shops that scale (and what we can learn from SaaS companies)

Project business is usually the start for each Drupal shop. Growing with the project business works well for several years and up to a certain team size. At a certain scale, the business feels more and more "fragile" as many Drupal shops depend on the ups and downs of projects or depend on only a few big customers. 

Drupal today, more than ever, offers many opportunities to "productize" your service business which aligns well with your project business. Since the last three years, many leading Drupal shops extended their business with (SaaS-)products. It has significant benefits which result in less competition in the market. It also exposes new challenges.

Building a sustainable growing Drupal business requires the strict execution of a strategy and a clear focus on that strategy in the CxO team. Knowing exactly what you offer, how to scale and how to measure your business with metrics is something we can learn from highly scaling and fast growing SaaS companies - a duty that many Drupal shops miss while putting their focus strictly on Drupal itself. 

In this session you will learn

• What other Drupal shops do and did to extend their business with products and additional services
• Strategies of scale
• Some metrics you can use to measure your business success (no, it's not only about team size and revenue ;-))
• Concrete opportunities to extend your existing business with products and productized services
• What worked well and what didn't (in my experience)

This session is for

• CEOs, CTOs and business owners that are looking for ideas to scale their Drupal shop
• Drupal freelancers that want to become independent from their own time