Personalisation - The Holy Grail
Kazillian
Everyone is talking about Personalisation and the huge opportunities it offers up for improving your website results. Who out there is doing Personalisation well? What tools and options exist for carrying it out? How is the Drupal world handling it and why is this important for your clients and you?
During this presentation I will explore a number of case studies and how we can emulate them in the Drupal ecosystem to strengthen our market position. This is key for Drupal to stand up against a number of other CMS systems that we regularly come up against in pitches.