Break the Mold and Increase Sales: Experiment with Inspirational Shopping
antonellasev
Are you still building traditional e-commerce sites for your customers? Do products live deep in their categories, relying on users to somehow stumble upon them? If this is the only way you're showcasing products, you're missing a great opportunity.
Don't count on customers to do some boring browsing to build a shopping list. Inspire them first! Understand visitors' interests and show them how to develop a lifestyle, not buy an individual product. Capture hearts and your sales opportunities will grow.
Inspirational Shopping will help you gain more understanding of your audience and develop features to extend your customer funnel and keep your visitors engaged.
In this session, Third & Grove will answer the following questions:
- What is Inspirational Shopping?
- What is the best way to layer it into an online store?
- How do we measure success?
- What are the Top Ten ideas for delivering an inspiring experience?
- How can Drupal help?