Breaking Down Silos - How channel thinking limits companies and agencies in creating succesful sites and campaigns

Breaking Down the Silo's is a new way of thinking about marketing and communication channels. Silo or channel thinking limits companies and agencies in creating succesful sites and campaigns. The always connected consumer nowadays uses multiple channels to gather information about products and services. Crossovers between those channels should be seemless. In this presentation i will show that only 30 percent of todays campaigns are integrated seemlessly. I will teach you what is needed to break down the silo's and create unique integrated campaigns.

Session Track

Business and Strategy

Experience level


Drupal Version

Drupal 9

Session Time Slot(s)

09/23/2015 - 10:45-09/23/2015 - 11:45