Cognitive Science and Structured Marketing: What brain science says about metadata and modeling

It's been about 1000 years since the last time our basic understanding of communicating content has changed as much as it's changing today. Under the pressures of multi-channel and multi-device content challenges, the old rules we learned about good marketing content and best-practice processes are breaking down. How do we optimize for all this diversity?

There is a way to understand, master, and even leverage all this change before competitors beat you to it. But this isn’t an industry issue. The challenges around discussing and making full use of today’s digital communication platforms are faced by all cultures around the world as they adopt them. This is a human cultural issue of historical proportions.

We need new techniques to engage commercial-messaged-soaked audiences. Contemporary research in cognitive science and neurobiology leads us to new ways of thinking about communication at a basic, human level. This session will look at what we can learn, and offer a common language to help you bridge the communication issues with your clients, colleagues, managers, and end users. It will cover techniques and methodologies to better structure content for maximum campaign engagement, optimize processes, and build effective, influential marketing strategies.