Drupal as Inbound Marketing platform

lukas.fischer

In this session I'll talk about how Drupal can be used as an inbound marketing platform. Before exploring the Drupal part, I'll give an introduction to the inbound marketing strategy and principle.

The talk will cover:
  • Inbound Marketing theory and content marketing strategy
  • Drupal content strategy and Drupal best practices for content marketing
  • using Drupal contrib to build conversion paths, optimize SERP, implement actionable tracking and automate customer relation management
  • A recipe on how to build an inbound marketing platform using Drupal

Talk by Lukas Fischer
www.netnode.ch - Drupal agency from Switzerland

Register NOW

Session Track

Content Strategy

Experience Level

Intermediate

Drupal Version