If You Fail to Plan, You Plan to Fail: Why Editorial Calendars Aren’t Just for Magazines
stetreault
You’ve got the most compelling digital content, that’s one task checked off your list. But what about WHEN and HOW to communicate that content? Even the best content strategy can fail without proper planning.
In this session, you’ll learn:
- How to create high level goals for your editorial calendar
- How to determine which content will be most impactful
- How to test those ideas in small batches
- How to repeat the process while incorporating what you learned from previous iterations
After this session, you will leave equipped with the tools you need to plan for digital content like never before.