Digital marketing is dead - well, not yet.

In a world where we are surrounded by ‘digital’ and bombarded with related acronyms like IoT and Multichannel retail and we are truly doing marketing a great injustice calling it ‘digital’.

We are to think how we can utilize all channels made available to us to operationally and strategically server the needs of customers in all verticals regardless of their choice of media in a smooth, ubiquitous manner.

‘Marketing in a digital world’ makes sense, but ‘digital marketing’ should be banned as a term.

Marketing at its core, communicates the value of a product, and that cannot be ‘digital’!