The Novartis Editorial Planner: Unifying content strategy across multiple business units, a dozen time zones, and a siloed business.

Managing content is hard, but managing a distributed team of marketing folks spread across a dozen time zones, many business units, and several languages is harder. That was the dilemma facing Novartis as they started work on a multi-year project to move their 150+ sites to Drupal. To fully realize the gains of their investment in Drupal, Novartis needed a single, unified content creation platform and strategy to ensure a consistent and efficient execution of content across all the brands and all the teams.

As a platform, Drupal was well suited to power all of Novartis' site needs, from the flagship Novartis.com to country and program-specific sites like NIBR.com.  However, the various content professionals working across dozens of languages, web sites and topics needed a way to ideate, collaborate, and coordinate their efforts.

The Editorial Planner was built to solve these business problems and serve to unify the Novartis corporate communications strategy. The Novartis team would like to reveal this innovative solution to the public for the first time at DrupalCon Barcelona.

• Learn how Novartis used a single platform to unify distributed content teams using different content workflows
• Learn strategies for refining content execution
• Learn the tactical mechanics needed in a content execution platform
• See real data, reports, and screenshots from the live Editorial Planner