Supporting the New World Order of Personalization

Do you cringe at the list of change requests from your marketing team? Do you find that two different people, from the same team, want two different things done to the same thing? Does it seem like, they are trying anything to see if it sticks?

Welcome to the New World Order of Personalization and Contextualization. Customers and potential customer expect all communications and engagements to be just the content they want, when they want it and how they want it. If you do not deliver this experience, they will go to your competitor.  Sound like a simple, but it is hard to do without causing chaos in your world.

As a Drupal Professional, you should you care about this because it directly impacts your work. You are the one they will ask to make the “magic” (read work) happen to execute all of these never ending request. STOP THE MADNESS.  Change your working relationship from “I need this to happen, find me a way to do it!”  to an active contributor to efficiently, executing Personalization Strategy.

What you will learn

• Examine the process of building a Personalization Strategy and identify the opportunities you can help solve data collection and management problems created by the required API and data movement between multiple systems.

• Identify where your expertise can proactively advise on data collection methods, management and application used creating your digital experience.

• Examine how the Unified Customer Profile is the pivot point that triggers Personalization and Contextualized Experiences.

• You are the one they go to when something breaks, having this solid foundation informs your site architecture and creates more reliable processes

• How to augment the personalization and contextualization strategies with intelligent algorithms to inform, predict and recommend content the supports the end business goals.