Using Game Theory with your Partner to Maximize the Business Value

Most Drupal agencies offer full service towards their customers, often in combination with their partners. Partners for hosting, for design, for A/B testing or for branding. If you work together with a partner while pitching for a prospect, both agencies have a common goal (make the prospect a customer) and have their own goal (get a big piece of the pie). Does this raise tension?

In this session we will present how Game Theory can help make the optimum decision for both your partners and your customer. We will show how using mathematics helps you in optimizing your decisions on bidding and the financial part of the offer. We will introduce the attendees on the academic basics of Game Theory and show how using this theory will help you together with your partner to lead to optimum solution, without ending in a prisoners dilemma. Mathematical economics can help you in day to day business decisions for you and your partners. Every business owner should consider using these methods! After this session you will agree that one can get better living through mathematics. :-)