The wall falls down: Integrating our online and offline worlds

There are no longer discrete online and offline worlds. Holding onto this idea is hurting our marketing communications.

In this session, we will take a look at communications that seamlessly blend physical and digital experiences. When you take omnichannel, wearable devices, and the internet of things—and put them together in one integrated ecosystem for consumers—the dividing line disappears.

What do we gain when we fully integrate online and offline? How should marketing departments change to cope with a life of constantly accelerating change? We’ll look at examples and techniques that can help prepare for this new paradigm.

You will learn:

• The difference between multichannel and omnichannel 
• How content modeling connects human beings and machines to be the backbone of omnichannel marketing strategies
• Why continuing to think about the digital space vs. physical space is just holding you—and your consumers’ experiences—back