You're doing content wrong: How to use content personalization for fun and profit
jemond
If content is king, content personalization is the real power behind the throne.
More than a buzzword, content personalization is becoming the go-to weapon in the CMO's marketing arsenal to move the needle. Adapting content in real time to your site visitors has become possible, and Drupal provides a platform for your marketing team to manage this all in the CMS, no engineering required. It's possible, and it's possible right now.
Find out how Intuit's Mint.com used content personalization on a high-traffic site to boost conversion and achieve business goals through a better use of content. Learn from our experience.
In this session you will:
- Review real-world use cases of how to segment and personalize content to boost conversion
- Learn best practices for personalizing content
- Learn how to use personalization tools in Drupal
- Learn how to interpret reports
- Learn how to handle advanced use cases like integrating with Google ad campaigns
- Learn how to integrate with downstream marketing tools like Mixpanel