Accessibility as a Business Proposition

Being just the next ‘web specialist’ or the ‘best system integrator’ alone doesn’t convince clients to pick you as their development partner. Finding a small niche and excelling in it does: it can really make you stand out of the competition.

Amsterdam-based LimoenGroen distinguishes itself from its competitors by offering ‘sustainable websites’. Sustainable websites deliver business value over a long period of time and at the same time reduce the TCO (Total Cost of Ownership). An important part of our process is that we make our websites as accessible as possible out-of-the-box. 

Unfortunately not all clients understand the added value of accessibility. Therefore we pitch accessibility as a way to reach a wider audience and have a better SEO-optimized website instead. Actually, comparing accessibility with responsive design really makes sense and my presentation will explain why. 

Baris Wanschers (BarisW), co-owner of LimoenGroen, presents how his company stands out from the crowd by selecting a niche, and how to sell it.