Audience Research on a Dime

You need it. You know you do. Audience research is a vital part of any project, but it’s often the first thing to be cut. “We know our audiences well enough,” they say. “We know what they want.” But is that true?

No! Of course not! If we knew what audiences wanted, we’d have an excess of sales, donations, site visitors, newsletter subscribers, and we wouldn’t be having conversations about how to get audiences to act or increase awareness.

During this session, you’ll learn about:

• Our favorite lean audience research methods and why they’re awesome

• How to convince your boss that audience research is necessary

• How to conduct audience research when you have zero resources

No prior audience research experience necessary!