Being Agile about Agile in a Digital Agency

Every organization faces a unique set of challenges when they embark on the process of adopting scrum or any other agile workflow. Getting buy-in, changing habits, building trust and respect, self-organizing,...the ease or difficulty with which your organization makes each transition is a reflection of your unique company culture. In an agency setting, you potentially face this process for each major project or each client you on-board. Some clients will love the idea of being agile, others are highly skeptical.

Each of your clients might think agile means something different than what you think it means. How do you build trust and maintain stability with so much unknown at the outset? How do you keep the love alive with your clients? How can you maintain sanity for your workplace? 

The solution is to be agile about being agile. This session accepts that every relationship is different and explores the techniques available for aligning the different communication styles, levels of engagement, and technical expertise found across agency and client teams. Attendees will leave with skills needed to inspect, adapt, and thrive with the whole team in an agile project.