Content Strategy 101: Creating a Culture of Content

Emily Miller
tara.arnold

PROBLEM SPACE: You have a wonderful website and you have a lot of ideas. How do you organize and schedule your content for maximum impact? In this session, we will cover:

  • The zen of the content calendar

  • Editorial workflows

  • Creating a publishing pattern

  • Working with content contributors

  • Optimizing content for SEO

  • How Drupal can help

  • What to do when it all goes wrong

Emily wrangles content and social media at Pantheon, a website management platform for Drupal and WordPress. Tara makes content magic at Mediacurrent, an Atlanta-based Drupal and digital strategy agency.

Attendees will leave with peace of mind that with a little forethought and planning, content marketing can be both impactful and enjoyable.

 

Register NOW

Session Track

UX/Content Strategy

Experience Level

Beginner

Drupal Version