Content Strategy in Popular Culture, Part Deux

Another year, another array of pop culture obsessions to examine and apply to the work we do. By exploring how crucial aspects of content strategy play out in movies, music, comic books, and video games, we’ll continue to expand the palette of language we can use to explain and convince more people about the importance of content strategy online, and ensure they understand that it’s not just vital, but fun, as well.

We’ll dig into:

  • How Niantic built Pokemon Go on top of a psychological model to create a game that appealed to everybody (well, for a few months, anyway).
  • Why artists like Jay-Z, Beyonce, Drake, and U2 have dropped new albums with little advance warning.
  • What Marvel’s doing with its B-lineup – Talking racoons! The Sorceror Supreme! – that DC can’t seem to grasp, much less match.
  • Ways you can build an audience on the integrity of your content while everybody else pursues click bait and alternative truths.
  • And so much more!

As with the best sequels, you don’t have to have seen the first one to learn and have fun the second time around. This time, however, we’ll focus less on theory and more on the practical application of the ideas we explore to your actual content strategy work, with examples from real projects on live Drupal sites.

Session Track

UX/Content Strategy

Experience level


Drupal Version


Session Time Slot(s)

04/27/2017 - 10:45 to 04/27/2017 - 11:45