Cultivating a Digital Ecosystem: Do you have a holistic digital strategy?

Abstract: We need to create a digital ecosystem for seamless customer experiences.

Digital strategy is different from IT strategy. Organizations are heavily invested in separate technology solutions for their individual products and services, but most of them struggle to create a holistic strategy that combines all their delivery channels. To enhance the customer experience, digital strategy needs to include both the information and the technology.

This presentation addresses how to cultivate a digital ecosystem to build an environment for customer interactions, mapping customer touch points and designing experience roadmaps for the customer journey. Consistent messaging and branding builds trust. How do you build a coordinated, responsive, accessible ecosystem for your products and services to thrive?

Having a holistic digital strategy is critical for your brand, channel and technology decisions.


We will review:

  • How to plan for a digital ecosystem

  • Roadmap for developing a digital strategy

  • Identify customer journeys and connect digital channels


This presentation is for:

  • Executives

  • Project Managers

  • Product Managers

  • Solutions Architects

  • Developers who want to think about the big picture

Presenter Bio:

Nikhil Deshpande

Nikhil Deshpande

Director, GeorgiaGov Interactive

Nikhil oversees the strategy and operations of, and the GeorgiaGov web publishing platform hosting around 80 websites for state agencies, enterprise programs and elected officials. As a leader in state government, Nikhil led the open source initiative within the State of Georgia by implementing Drupal as an enterprise web publishing platform to centralize Georgia’s web presence hosted in the cloud. Nikhil speaks and writes about Georgia’s Drupal project hoping to help other state and local governments realize the benefits. Nikhil presented Fifth year using Drupal: A look at Georgia's return on investment at DrupalCon 2016.

Nikhil is a staunch advocate of open source, open data, accessibility and user experience. He has published several articles and speaks at conferences to promote institutionalization of open source.

He holds a master of fine arts in Interaction Design and a master of design degree in Visual Communication. Nikhil is also an adjunct faculty member at the Savannah College of Art and Design (SCAD), Atlanta campus, where he teaches Interaction Design and Social Gaming. Reach Nikhil on Twitter  @nikofthehill.  


Session Track


Experience level


Drupal Version

Drupal 7

Session Time Slot(s)

04/27/2017 - 13:00 to 04/27/2017 - 14:00
309 - FFW